Cookie Policy

Tracy Anderson Method(“COMPANY”, “we”, “us” or “our”) uses cookies to provide functionality and enhance the user experience for those who visit our website (“visitors” or “users”). This Policy describes how we do this and how such cookies are managed.

What are cookies?

Cookies are text files that are placed on your computer or other mobile or handheld device (such as smartphones or tablets) when you visit certain pages on the internet. They are used to “remember” when your computer or device accesses this website. Cookies are stored in your browser. The cookie will help the website, or another website, to recognize your device the next time you visit. Most cookies won’t collect information that identifies you as a person (personal data), and will instead collect more general information such as how visitors arrive at and use our website. Cookies may, however, be used to create a profile of the visitor’s activities on the Internet. 

Types of cookies

Session cookies

Session cookies are stored only temporarily during a browsing session and are deleted from the visitor’s device when the browser is closed.

Persistent cookies

Persistent cookies are saved on your computer for a fixed pre-defined period of time (usually a couple of months) and not deleted when the browser is closed. Persistent cookies are used where we need to be able to recognize your device for more than one browsing session. Persistent cookies used on this website have a maximum storage period of twelve months, please see below for further details.

Firstparty cookies

First-party cookies are set by the website you are visiting and they can only be read by that site.

Third-party cookies

Third-party cookies are set by a different organization to the owner of the website you are visiting. For example, advertisers and other third parties may use their own cookies when you click on an advertisement or link on our website or we might engage a third party analytics company who will set their own cookie to perform this service. 

Categories of cookies

The different types of cookies set out above can be categorized as follows:

Strictly necessary cookies:

These are cookies that are required for the operation of our website. These cookies do not require your consent and cannot be switched off. They allow us to provide services pursuant to your express requests. You can set your browser to block or alert you about these cookies, but some parts of our website may not work if you block these types of cookies.

Analytical/performance cookies:

These allow us to analyze site usage, namely to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that visitors are finding what they are looking for easily. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated. If you do not consent to these types of cookies we will not be able to improve our websites based on information from your visit. 

Functionality cookies:

These cookies are used to provide certain functionalities to you by recognizing you when you return to our website so that we can offer you a better experience on this website. For instance, this enables us to set a cookie to store your preferences regarding the cookies on our website. 

Targeting cookies:

These cookies are used to tailor advertising to your interests, both within and beyond our websites. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it, and the marketing messages we send to you more relevant to your interests. We may also share this information with third parties who provide a service to us for this purpose. These cookies are sometimes also referred to as advertising cookies. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign and to monitor from which advertising source a visitor was directed towards our website so that we know whether it is worth us investing in that particular advertising source. 

These cookies may be set through our site or by our third party advertising partners. They may be used by those advertising partners to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and Internet device. If you do not consent to these types of cookies, you will experience less targeted advertising (but not less advertising overall). 

Social Media Cookies:

Social Media cookies are set by social media services that we have added to the website to enable you to share our content with your friends, colleagues, and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites that you visit. If you do allow these cookies, you may be unable to use or see these sharing tools.

Social media plugins

Social media plugins by the following providers are implemented on this website:

  • Twitter plugin; Twitter is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA („Twitter”). Find information on data protection at Twitter here:
  • To increase the protection of your data when visiting our website, plugins are embedded using the so-called Shariff Solution. This means that when a page of this website is accessed, a connection to the servers of the respective plugin provider is not yet established. 
  • Your web browser establishes a direct connection to the respective plugin provider’s servers only when you activate the plugins. This way, the plugin provider receives information that your web browser has accessed the respective site of our website, even when you do not maintain a user account with the provider or are not logged in. Log files (including the IP address) are transmitted directly from your web browser to a server of the respective plugin provider and may be stored there. This server may be located outside the EU or EEA (e.g. in the U.S.).
  • If you do not wish for the plugin providers to receive, save, and use data gathered through this website, you should not use the respective plugins. Find out more about the purpose and scope of the data collection as well as about processing and use of your data by plugin providers and about your rights and possibilities to change settings to protect your data in the privacy statements of the respective providers (see above).

Storage periods

The various cookies used by our website have different storage periods, at the end of which your data will no longer be stored. Session cookies will be deleted once you close your browser. Persistent cookies implemented on our website shall be kept for a period of time that does not 12 months. Please refer to the table provided in the next section to learn about the specific storage periods of the cookies we use.

What cookies do we use?

We use different categories of both session and persistent cookies on our website which can either be first or third party cookies.

Information on the cookies that we use on our website (e.g. their names and categories, their storage period and whether third parties have access to the cookies) are set out in the table below. Please refer to the next section in order to learn how you can manage your cookie preferences.

Service Name of Cookie Purpose First or third party cookie) Type (session or persistent cookie) and storage period Category
Hubspot __hssc Tracks navigation patterns of users Third party  30 minutes targeting cookie
Hubspot __hssrc Tracks navigation patterns of users Third party Session targeting cookie
Hubspot __hstc Tracks navigation patterns of users Third party 12 months 25 days targeting cookie
Stripe __stripe_mid For payments Third party 12 months necessary cookie
Stripe __stripe_sid For payments Third party 30 minutes necessary cookie
Facebook _fbp Marketing Third party 90 days targeting cookie
Google Analytics _gat_UA-139898947-1 Tracks navigation patterns of users Third party immediate expiry targeting cookie
Google Analytics _gat Tracks navigation patterns of users Third party immediate expiry targeting cookie
Google Analytics _ga Tracks navigation patterns of users Third party immediate expiry targeting cookie
Google Analytics _gid Tracks navigation patterns of users Third party 24 hours targeting cookie
Hubspot hubspotutk Tracks navigation patterns of users Third party 12 months 25 days targeting cookie
Hubspot messagesUtk Tracks navigation patterns of users Third party 12 months 25 days targeting cookie
Authentication wordpress_logged_in_ece42614a7b66b8e6371d2fc97cf2e69 Site Authentication First Party 12 months 15 days necessary cookie
Security wordpress_sec_ece42614a7b66b8e6371d2fc97cf2e69 Security First Party 12 months 15 days necessary cookie
Security wordpress_sec_ece42614a7b66b8e6371d2fc97cf2e69 Security First Party 12 months 15 days necessary cookie
Authentication ta_zype_auth Authentication Third Party Session necessary cookie
User Agreement ta-code-of-conduct User Agreement First Party 12 months necessary cookie
Shopping woocommerce_cart_hash Shopping Cart First Party Session necessary cookie
Shopping woocommerce_items_in_cart Shopping Cart First Party Session necessary cookie
Shopping wp_woocommerce_session_ece42614a7b66b8e6371d2fc97cf2e69 Shopping session First Party 48 hours necessary cookie

Additional Information

Google AnalyticsGoogle has developed the Google Analytics opt-out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js).  If you want to opt out of Google Analytics, you can download and install the add-on for your web browser here:

Google Analytics is a web analytics service provided by Google, Inc. (“Google”). Google uses cookies to help us analyze how users use our websiteand, if enabled in your Google Account, for cross-device use identification and advertising. The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States of America. Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the United States of America. On behalf of the website provider, Google will use this information for the purpose of evaluating your use of our website, compiling reports on Website activity for website operators, and providing other services relating to website activity and internet usage to the website provider, and, if enabled in your Google Account, to identify users signed in to Google Accounts to enable cross-device use identification and advertising. Google will not associate your IP address with any other data held by Google. You may refuse the use of these cookies by selecting the appropriate settings on your browser as discussed in this notice. However, please note that if you do this, you may not be able to use the full functionality of this Website. Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

Further information concerning the terms and conditions of use and data privacy can be found at or at For more information about Google Analytics cookies, please see the following:

Google AdWords Remarketing, Facebook Pixels: We may also use Google AdWords Remarketing and other third parties, to allow us to continue to show you our advertisements when you visit other portions of the Internet. Google AdWords Remarketing and Facebook Pixels, use cookies that are stored on your device to serve such ads based on your prior visits to our website. You may opt out of Google AdWords Remarketing by visiting You may opt out of Facebook Pixels by visiting

Opting out of Google AdWords Remarketing or will opt you out of those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads) or from other advertising networks. Also, if your browsers are configured to reject cookies when you opt out of Google’s or  Facebook Pixels targeted advertising, your opt-out may not be effective.

Google reCAPTCHA: We use reCAPTCHA (hereinafter “reCAPTCHA“).  reCAPTCHA is used to check whether the data entered on our website (such as on a contact form) has been entered by a human or by an automated program. This helps to protect our website from abusive automated crawling and spam. To do this, reCAPTCHAanalyzes the behavior of our website visitor based on various characteristics. This analysis starts automatically as soon as our website visitor enters our website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, how long the visitor has been on our website). The data collected during the analysis is forwarded to Google. The reCAPTCHA analyses take place completely in the background. Website visitors are not advised that such an analysis is taking place. 

For more information about reCAPTCHA, visit For Google’s terms of service and privacy policy, visit and

Managing cookies and withdrawing consent

We store the personal data collected by cookies until we no longer need it for the above mentioned purposes, and for a maximum of 13 months. 

Managing cookies and withdrawing consent

We will obtain your consent to the use of the cookies set out in this Policy when you first access the website and if we introduce any new cookies to the website (unless they are strictly necessary cookies). If so, when you visit the website, a pop up will appear to inform you about our use of such cookies (i.e. all cookies except those that are strictly necessary). You can then consent by clicking on “Accept all cookies“.

If you do not consent to cookies, we will not set any cookies on your device, except the strictly necessary cookies detailed above (including, unavoidably, a cookie to remember that you don’t want any cookies set when you visit the website).

You can also disable cookies by changing your website browser settings to reject cookies. How to do this will depend on the browser you use. All modern browsers allow you to change your cookie settings that will typically be found in the ‘options’ or ‘preferences’ menu of your browser. Use the ‘Help’ option in your browser for more details.

  1. Cookie settings in Internet Explorer
  2. Cookie settings in Firefox
  3. Cookie settings in Chrome
  4. Cookie settings in Safari web and iOS.

If you use different browsers or devices please remember to change your settings in each one of them. 

Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website. You can also delete cookies already stored on your computer. However, deleting cookies might have a negative impact on the usability of many websites. You can find further information on managing cookies in most browsers also here:

More about cookies

If you would like to learn more about how advertisers use these types of cookies or to choose not to receive them, please visit

Changes to this Policy

We reserve the right to modify this Cookies Policy from time to time. If we make any changes to this Cookies Policy, we will change the “Last Revision” date below, post the updated Cookies Policy on this page and ask you to re-consent to our changed use of cookies.

This Policy was last revised on, and effective as of, July 28, 2020.

Contacting us

If you have any queries in connection with this Cookies Policy, please contact